Maison Martin Margiela Paris Fashion Week'12
Paris, France
29 September 2012
45 x 13 x 10 m

For Paris Fashion Week 2012, Maison Martin Margiela commissioned Penique productions as scenographers in the presentation of their Spring-Summer collection.

Collaboration focused on achieving a common ground representing both parties creative aesthetic – and relating to the collection in question.

The venue was a series of rooms in the impressive neoclassical palace, Hôtel Salomon de Rothschild, built 1872-78.

A white inflatable covered the rich décor, retaining only the Baroque chandeliers piercing through from above. This resulted in a clean, modern, minimalist feel that focused the eye on the catwalk, models and most importantly, the collection.

MAKING OF


CATWALK