Giallo 368

Giallo 368
Superstudio, Milan
December 23 – 12 February 2023
24 x 16 x 6 m

Penique productions delivered Giallo 368 in the Loft room of Superstudio, Milan, for a new edition of the Balloon Museum project. 
A yellow inflatable occupies the 368 m2 of the room while an architecture located in the center embrace the question: who are we designing for? We believe this is a central question when thinking about the art function, the artist as an art worker and the context in which it is exhibited. Who promotes it and who consumes it? 
A house that works as a shelter, moving away from the noisy spectacular environment, seeking to provoke a certain reflection about the artwork, the public and the exhibition itself.

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