Take a Seat
Sant Cugat del Vallès, Spain
28 January 2018
30 x 33 x 12 m
“(…) we worked with some of Barcelona’s most creative minds. We gave each artist a phrase that captures our way of thinking, and paired them with a director to capture their vision. All of it came together to create a film full of one-of-a-kind pieces of art.” SEAT, S.A.
In collaboration with Miquel Diaz of Estudio 0, Penique productions proposed an inflatable installation to SEAT for a 2018 advertisement celebrating Barcelonan creativity.
Six artists and six directors were to be chosen from Barcelona – the automobile manufacturers home.
Selecting the medieval Monastery of Sant Cugat, Penique intended to incorporate this symbol of Barcelonan power – once the most important monastery in the Province.
Focusing on the fantastic Romanesque cloister and courtyard, Penique delivered a large-scale, cascading orange inflatable – a truly memorable experience.
The advert was aired worldwide in March 2018.